The 1st and 2nd Industrial Revolution provided accessibility to goods through mass production. Globalization and the digital revolution outsourced this mass production in order to achieve the highest possible efficiency, margin and thus profit. This mass production has led to a high degree of standardization in which consumers have lost their freedom of choice compared to the artisanal way of working.

By no longer keeping production at home, there is little control over the final product, valuable knowledge and experience - and therefore innovation - is lost, and there are often complaints about the quality of the standardized final product. Moreover, this outsourcing is usually accompanied by serious environmental pollution and distressing working conditions.

We believe it can be done differently. We are going to unleash the 4th industrial revolution!

Our digital production techniques such as 3D printing and CNC milling are able to make the digital design directly physical, thus making the Dutch manufacturing industry competitive again and enabling mass production to take place in the Netherlands. We will unleash a 4th Industrial Revolution with our digital production techniques.

By keeping design, production and sales in one place we have full control of the process and the product. And by also keeping the service in our own hands we know exactly what our customers want.Craft and industrial production are thus beautifully combined:digital craftsmanship.

Table CRUIS - a clever puzzle - 100% Made In Holland

Our digital design and manufacturing process eliminates the need for stock. This enables us to deliver all our designs fully customized and in desired materials. Table Cross is available in 40 variations as standard, with another 400 available upon request. In addition, there is the possibility to put in a unique pattern or logo with computerized laser cutting. And all this is delivered super fast. Thanks to 0.1 mm precision from our CNC router, the furniture can also be slid in and out of place in no time at all, without any means of connection. No glue (formaldehyde), no screws or other low-grade connections. The advantages of mass production are thus combined with the customization of the 4th industrial revolution. With a minimum of material loss.

Tailor-made for you using only durable materials.

The purity of the products is not only expressed in the aesthetics and the seeming simplicity through the reinterpretation of old, traditional wood connections. This purity is also expressed in the use of materials. All materials are selected for sustainable properties, making the KRUIS table a responsible and sustainable choice. Most materials are made from residual streams, or grow so fast that the source is actually inexhaustible. In this way, your furniture can be returned to nature after its first or second life.

Materials Passport
Know what you are contributing! All delivered components are provided with a materials passport. Parts can be traced, production and efficiency are fully transparent. The passport is transparent about efficiency, sawdust/waste and residual material. It provides information about the amount of CO2 stored and to what extent the product or project is CO2 negative as a result.

Circular and reusable fit the new economy!

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