When you're innovating, you're constantly making mistakes. When making NeverEnding Furniture, reusable 3D printed furniture made from waste, this "learning" takes a lot of time and money. This is not much fun for a circular entrepreneur. Making a lot of prototypes that "fail" and cannot be sold. Normally, these "failures" are thrown away and you have to pay for their processing and transport. But you don't have to do that any more with NeverEnding Furniture products 😊

The first high-profile products from the collection, circular plant pots in the shape of tulips and beans, have already been sold in the market and are in production. However, all the failures to come up with the "perfect" plant pot were still lying quietly on a pile waiting for today.

Because for the circular entrepreneur, there are also fun moments in learning. Today was such a day. Destroying everything in the CRUSHER and starting again. All the "failures" were ground up into granules to make new circular plant pots. In this way, the circular products really are NeverEnding. The beauty of this way of working is that there is no waste and that the raw material can be given a new function in people's lives in a different form. So we will soon be changing a bean into a tulip or a daffodil. Whatever the customer wants. And the entrepreneur does not need to buy new raw materials, but can use the raw materials of the products he has already made.