A lifetime of cooking fun with the world's first circular kitchen! Worthless waste turns into a valuable kitchen.
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In 2018, TRIBOO launched the first prototype of the NeverEnding Kitchen at Dutch Design Week. The kitchen was made from the cardboard packaging of new kitchens. In 2019, the production model will be ready and TRIBOO will guarantee a lifetime of cooking pleasure with the world's first circular kitchen!
The passion for sustainable business spilled off March 3, 2020 at The Orangery of Soestdijk Palace. The royal entourage of the former home of Queen Juliana and her family fits perfectly with the mission of the Koning Willem I Foundation, agrees Frans van der Avert, director of the famous palace.
"Palace Soestdijk must become the studio of the future," Van der Avert said of the major renovation planned for the next few years. "We want to soon show how Dutch companies contribute to global challenges. Soestdijk will become the landing spot for innovative Holland."
It was music to the ears of Gert van der Houwen, secretary of the King Willem I Foundation. The plans of current palace owners Maya and her husband Ton Meijer of the MeyerBergman Erfgoed Groep, both also present at the nomination event, fit seamlessly with the foundation's principles.
Entrepreneur Ruud Koornstra, chairman of CSR Netherlands, made it clear that the Netherlands is the country where it has to happen when it comes to its "green" ambitions. "Within ten years it is possible to have a circular economy, but then a cooperation between the innovators and the big companies is a requirement," Koornstra said in his ardent plea for change.
Anne-Marie Rakhorst, chairman of the professional jury, expressed her delight at the level of quality of the nominated companies. The jury, composed of renowned "volunteers," incidentally received a flood of entries for the Koning Willem I Plaque for Sustainable Entrepreneurship, which is awarded biennially. Moreover, Rakhorst noted, there is also a shift in terms of ambitions. "You see more and more that sustainable companies are also seeking it in the international chain and that is an excellent step that is being taken."
The enthusiasm for the nominations was great in the room. Cheers alternated with generous smiles from the founders of the companies. Sometimes it does indeed take a long breath to achieve results.
After a short walk, photos were taken on the palace steps, where in the past the annual parade took place on Queen's Day, and there were drinks in the Orangery for the nominees and other sustainable entrepreneurs.
"There are no losers here today," Gert van der Houwen assured the company. "We know of examples of companies that only received the award the second time. So just apply again in two or four years."
Of the twelve nominated companies, three will advance to the grand finale in mid-May, where the Plaque for Sustainable Entrepreneurship and eternal glory await the winner.
This facilitates a lifetime of cooking pleasure, taking care of our raw materials together with customers. The healthy kitchen is made of waste from natural cellulose fibres.
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In recent decades, practically all our kitchens have been made of MDF and chipboard. Because these products are not designed to be reused, they are a major stream on the waste mountain. Worldwide, this amounts to no less than fifty million tonnes per year. This is due to the simple reason that the materials and panels are glued together. As a result, the materials can hardly be separated into pure residual streams, which is a prerequisite for high-quality reuse. In addition, these processed materials also contain unhealthy and toxic substances (such as the binder: formaldehyde) that damage our environment and health. In the Netherlands, approximately 300,000 kitchens are sold annually and about the same number are discarded. As a result, around 1.5 million kitchen cabinets end up in our landfill each year.
This disposable society is unsustainable. At a time when we are thinking more about raw materials, health and the environment, we are looking for solutions. TRIBOO has therefore come up with a sustainable alternative for the kitchen: the NeverEnding Kitchen. The NeverEnding Kitchen guarantees a kitchen for life. The company offers a kitchen that changes with the customer's wishes. Thanks to its modular structure, every component can be easily disconnected and replaced. The arrangement and appearance can be changed at any time.
When the kitchen needs to be replaced, it will be taken back and the raw materials from the old kitchen will be used to make a new circular kitchen. In this way, the kitchen never becomes waste again. With the purchase of a NeverEnding Kitchen, the waste of raw materials stops and the owner starts investing in healthy and reusable materials. The kitchen is a valuable storehouse, and when the value of raw materials rises, the buyer benefits too. So kitchens and the joy of cooking are NeverEnding.
NeverEnding Kitchen is made in the Netherlands and we are proud of that. Not only does it reduce the CO2 footprint because less transport is needed. NeverEnding Kitchen also sees local production as an essential part of the circular economy. The company wants to make the Netherlands stronger and more innovative, precisely by keeping the manufacturing industry here. By creating innovative solutions, the company can compete with other countries.
Valuable resources turn into waste because we cannot reuse the materials. Products are burned, end up underground and in our oceans. In this way, toxic substances and CO2 damage our environment. Resulting in environmental pollution, climate change and the depletion of raw material resources.
Our mission is to ensure that resources are never lost again. In everything we do, we bring harmony between people and nature. We do this by taking responsibility, we set revolutionary innovations in motion to make maximum impact. We turn worthless waste into healthy and circular kitchens.
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